The Marathon Mistake That Put Me On The Trail
I entered the Walker North Country Marathon by accident and it was a mistake that changed running for me forever. I wanted to try something new, so I signed up for this race in Walker, Minnesota. Thinking this would be like most of the other marathons that I had done up to that point, I trained as usual on the straight, flat roads around my home in Cottage Grove, Wisconsin.
Let me preface this story with a little background. When it came to running back then, I wasn’t always good with the planning part. I think it’s because everything else in my life required my full attention to details that it was nice for my hobby to be something where I could relax, enjoy and not sweat those details. So when I showed up in Walker, I expected a 26.2 mile race much like ones that I had done previously but with different scenery. I certainly got the new view and so much more.
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Taking a Multi-channel Approach to Marketing
Digital marketing is king, right? Evidence is seen in the sea of heads bowed attentively to their phones, tablets and computer screens. Between all the social media, blogs and websites, people can seemingly do and find any product or service they need with one swipe or pinch of the fingers. But what about traditional marketing? Brochures, catalogs, newspapers and magazines are still around. I started thinking about their relevance in today’s marketing after the topic kept coming up during conversations with friends. Each said in their own way that print was alive and doing very well.
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