When ETF was ready to transition its It's Your Choice health care enrollment program from print to web-based format, StarrWriter’s Joe Starr was brought on to lead the project. He developed brochures with step-by-step instructions for making benefit choices and clear messaging to guide members online for all the information they needed. Brochure content carried over to the website, training materials, social media and other external communications, creating a solid brand identity throughout all media and making important information easy to find.

Beyond the process improvements built into the program, ETF realized significant savings in print, packaging and shipping costs that came from discontinuing production of the giant catalogues. ETF received feedback from participating agencies praising the modern look and ease of use.