UW-Madison's Basic Management certificate program needed an enrollment boost and StarrWriter delivered with a four-color marketing catalog that spoke directly to who would benefit from the program and why. This focus on the program’s brand identity – highlighting benefits, course descriptions, faculty bios and a closing call to action – made it easy for businesses to get the information they needed to decide this was the right program for their leaders. StarrWriter’s Joe Starr sat in on classes, interviewed faculty and students, and worked with photographers, publication designers and communication staff to publish a guide worthy of the university’s world-class status.