White Jasmine LLC’s founder Huma Siddiqui uses her passion for flavorful foods to build bridges between cultures. StarrWriter proudly worked with Siddiqui and her Wisconsin-based company on various marketing and public relations projects promoting the White Jasmine brand – its television cooking show and products, including a collection of signature spice blends.
A campaign promoting White Jasmine’s Tandoori Masala spice blend was an incredible success story, leading to multiple interviews with web, television, radio and print publications throughout the Midwest as the company’s spice blend hit store shelves in markets throughout the region.
StarrWriter worked with White Jasmine to develop and mail press packets with press releases promoting the spice blend and the White Jasmine name, spice blend samples, and DVDs introducing its signature television show - White Jasmine Everyday Cooking. The return on investment was fruitful with Siddiqui doing several interviews in major markets in Wisconsin, Minnesota, Iowa, Illinois and Michigan. The media exposure boosted the White Jasmine brand, expanded market reach and raised company revenues.