White Jasmine uses flavorful foods and spices to build bridges between cultures. StarrWriter developed a marketing campaigns around the culinary business's television cooking show and signature spice blend collection.
A campaign promoting White Jasmine’s Tandoori Masala spice blend was an incredible success story, leading to multiple interviews with web, television, radio and print publications throughout the Midwest as the company’s spice blend hit store shelves in markets throughout the region.
StarrWriter worked with White Jasmine to develop and mail press packets with news releases promoting the spice blend and the White Jasmine name, spice blend samples, and videos introducing its signature television show - White Jasmine Everyday Cooking. The return on investment was fruitful with the company owner doing interviews in major markets in Wisconsin, Minnesota, Iowa, Illinois and Michigan. The media exposure boosted the White Jasmine brand, expanded market reach and raised company revenues.